The Pixar Pitch and Other Sales Tips from Dan Pink

If you need to brush up your selling and influencing skills, Dan Pink’s new book ‘To Sell is Human’ has some practical suggestions. Though I would not recommend all of them to all of my friends. Because selling is very personal, and you have to be yourself to engage people. As I found out. But I’ll tell you about that later. 

I sold young ladies for a living

Having recently gone freelance, I need to sell myself constantly. I used to make a living out of selling other people. I sold young ladies quite successfully. About one a week, on average. I was a recruitment consultant. Right now, I am trying to sell a new careers development workshop for recent graduates who want to work in sustainability. The drive for a green growth, coupled, sadly, with high youth unemployment, makes me suspect there is a need for a course that will help young people to help themselves find jobs. 

Don't sell what interests you

I’ve got a plan to deliver a course that will be an inspiring and memorable experience. But as Dan Pink says, I need to communicate not what interests me about the course, but what will attract potential participants. Forming a lifelong long network of people who want to work in sustainability is, to me, the key to future happiness and prosperity. Whereas the participants probably just want to know that handing over two hundred pounds will make a difference to their job prospects. What I am thinking about now is the need to have a clear message for potential participants. What is the goal of the course? What will they learn, and how will this help them find a job in sustainability? 

The PIxar Pitch

One of the tools that Dan Pink offers is ‘The Pixar Pitch’. Emma Coats, a former Pixar story artist, has created a six sentence template for an irresistible story: 

‘Once upon a time _____. Every day_____. One day_____. Because of that_____. Because of that_____. Until finally_____.’

And so it happened, that on a Holiday Monday, I tried to use Emma Coats' template to create a pitch for my workshop ‘Pathways to Sustainability Career’.

‘Once upon a time it was difficult to find a job in sustainability. Every day, young people applied for jobs, but it took a lot of time, and some gave up looking because of the rejections and the competition. One day, young people came together to learn more about jobs in sustainability, and what kind of skills and experience are needed. Because of that, young people wrote better applications and felt more energised and supported. Because of that, more young people got jobs in sustainability, and were able to influence change. Until finally, the network became so valuable both personally and professionally, that young people wondered why they had waited so long to get together.’

Questions work better than answers
Another of Dan Pink’s selling tips is that asking questions is a more effective way of engaging people than giving answers. Asking questions makes people think. So what do you think? Does my ‘PIxar PItch’ make you want to come on the course?

Selling is personal: be yourself
One more thing. I promised to tell you about my brush with inauthenticity when selling. I was trying to write a strap line for my website. I was so convinced by Dan Pink of the value of asking questions, that I turned my strapline into a question. I’m too embarrassed to share it with you. I sent my brilliant strap line to a friend who works in communications, and also to my web-designer, who happens to be American. I thought, being American, that she would like Dan Pink’s influencing style. Both my web designer and my friend came back with the same message: ‘Interesting idea! But it’s not you.’ They are, of course, quite right. But do read Dan Pink's book 'To Sell is Human'.

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www.kellowlearning.com

Pathways to a sustainability career

Young people doing it for themselves

I’m collaborating on a leadership development workshop for recent graduates who are looking for their first job in sustainability. It took me twenty years to realise I wanted to work sustainability. Now, twenty years later, I’m piloting a workshop to help recent graduates find a quicker route into a sustainability career.

How a little philosophy can help you work in sustainability

I have a hunch that there are a lot of graduates like me, who took degrees in subjects like Fine Art, Philosophy, and French, and want to work in sustainability. And like me, when I was their age, they don’t know what kind of green jobs there are, where to look for them, or how to get through the recruitment process.

Mid-career, multi-lingual and multi-talented: the new global leaders

What if young people on Facebook knew how to create their own professional networks? What would happen if they used their power to help each other to grow and develop, the same way folks who are on Linkedin do? I was having a coffee with one of my students recently. Julia is mid-career, multi-lingual, and multi-talented. She is part of the Linkedin generation: people who can do business in at least three languages, and are accustomed to changing the company they work for, and the country where they live, about every three years. She met a bunch of guys on a sustainability leadership programme, and they stayed in touch. Why? Well, first of all, they like each other. They have become close friends, and they have fun together. The glue that keeps them together is one part shared values, and two parts a common desire to make a difference to world. They understand the need to live and work more sustainably, and they are excited about the opportunities, locally and globally, to change the way we do things.

Networks are good for individuals and organisations

They also help each other with their careers. The Linkedin generation do business together. The fact that they know each, and trust each other, is making it easier for corporations to talk to corporations. Nadia and her network are working together to measure and reduce corporate carbon footprints, locally and globally. None of this would be happening to the same degree, if Nadia and her friends had not met on a leadership programme, and formed a network that works for them at both a personal and professional level. If all networks worked like this, might we all become better connected, more creative, happy and contented?

Can’t young people get jobs through Facebook?

Why can't the pre-Linkedin generation have the same opportunities to motivate and support each other?  That’s what Facebook is for, I hear you say. Yes, and no. Facebook works very well as a means to share photos and stay connected with friends and family all over the world. It’s good for launching projects, promoting causes. I still think there is a need for something that allows you to do more than ‘Like’ what your friend had for breakfast. And I detect a kind of snobbery about Facebook, which means it may not be the best place to look for a job. Quite the opposite in fact. Employers use Facebook to eliminate job applicants.

The power of collaboration

This is why I am collaborating with friends on a leadership workshop for recent graduates. It’s a collaborative event because I believe it is important to walk the talk. I want to show the participants how a highly motivated team working together can create a transformational learning experience.

We want to share what we have learned from working in different areas of sustainability. We want to showcase different pathways to a sustainability career, and demonstrate how to build a self-sustaining network that will benefit participants, personally and professionally. Above all, we want the participants to leave ‘Pathways to a Sustainability Career’ feeling confident about their choice of career, and with an increased awareness of how to network and support each other in the future.