How to choose a name for your website

Open the champagne. It's a website!

What shall I call it?

No, I have not had a baby. The only thing I am going to give birth to, soon, is a website about me. And I am trying to choose a catchy name for the eponymous website that will tell the world what a wonderful trainer / facilitator / coach I am. You see the problem? I have now used three words to describe myself, and they don’t explain what I do, or why you should read any more about me.

A catchy strapline

My name is OK. There are not too many Edward Kellows in the world competing for the attention of a search engine. What I need is an elegant strapline that will tell people how creative, flexible and fun I am to work with: how I always deliver on outcomes; and how I help people to discover stuff that they never dreamt they could do, and later helped them to transform their company / relationship / life. And, despite, or because of, my success, I am totally authentic and trustworthy, thanks to my deeply held, and hard won personal values. I sound so good, I think I might even hire myself.

What do I do in one sentence?

How do I explain what I do in one sentence? I google a few trainers and coaches I know, and they use words like facilitate, learning, and change. That’s what I do! I facilitate learning and change. So I think I should definitely say ‘facilitate’ because ‘facilitate’ is a verb, and a verb spells action, and what all my potential clients want is someone who can make change happen.

“Words, words, words” Hamlet II.2

But wait a moment. Everyone who works in learning and development facilitates change. I need to tell people what’s special about me. So, I am creative, and I am fun. I give people space to work things out for themselves. And the reason I do that, is I genuinely believe that change only happens when people get comfortable with who they are, rather than trying to be someone else. I learned that from Mr. Beisser on my coaching course, though I think I knew it already. And the reason why I think THAT is important is that I believe change will only be sustainable if people are given a chance to work things out for themselves. When they do that people tend to take more responsibility for their actions, see?

 Edward Kellow: Fifty Shades of Learning (It was late, I was desperate, OK?)

So I invent some straplines that I think explain what I do, while hinting at my creativity, energy and dynamism:

Edward Kellow: making learning happen (dynamic!)

Edward Kellow: making it happen (sexier, but what do I make happen?)

Collaborative Learning: Steps towards sustainable futures (Too much ‘togetherness’?)

Curious Futures: facilitating learning and leadership (hmm, I like this one)

Collaborative Futures: facilitating sustainable futures (This has a ‘does what is says on the tin’ feel)

Edward Kellow: Leaning into learning (oh dear, no).

And I google them, and each and every one is taken by somebody else. Even ‘Curious Futures’, which is the one I like most, because I have done a lot of thinking about the value of curiosity (see my blog!), and I want my strapline to ‘Lean in’ to the future. Finally, when ‘Fifty Shades of Learning’ pops into my head, I give up.

What about “Edward Kellow: facilitating collaborative learning and leadership”?

Maybe it’s not so bad after all.

i-Facilitation or Open Source? Why facilitators should give learning away

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At a recent gathering of facilitators organized by AMED and the IAF I found myself thinking comparatively deeply. The cause of this creative thinking was a question:

“What are the challenges of building learning capacity in our clients teams and organizations for our profession (facilitators)?”

It took me a little while to understand the question. The challenge seemed to be whether or not facilitators should make themselves redundant by helping their clients to become more effective.

Facilitation to what end?

Idealist that I am, my immediate reaction was to blurt out that people who facilitate learning teams have a duty to develop people, teams and organisations. This line of thinking led me to more questions. What are my principles and values as a facilitator? Why do I facilitate? To what end?

Sustainability or dependency

My work as a facilitator is mainly about building leadership capacity in the context of sustainable development and climate change. If I believe that people are the key to creating a more equitable and sustainable world, then I must be happy when people learn how to do things without me. My approach to learning and leadership is best summed up by a quote from Lao Tse.

“A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.”

When I am working with groups I want them to take stuff away and to feel confident enough to use whatever they have found useful. When someone tells me they have used a tool that I taught them and it worked I am delighted. My aim is to get myself out of the way so that people can get on and change the world. Do I want to encourage dependency? Certainly not.

i-Facilitation or open source?

I remember years ago when I worked as a trainer for a charity, quite often our participants would ask for copies of training exercises. This caused a certain amount of angst in the office where I worked. Should we be giving away materials that had been developed for the charity? Were we doing ourselves out of a job?

The discussion at the AMED / IAF workshop made me think about different business models. Something I had read in a biography of Steve Jobs seemed relevant. Steve Jobs had vision of a walled garden where people bought products curated by Apple. Eventually this became i-tunes. What kind of garden do we want to have as facilitators? Closed or open source? Is it realistic to think that we can stop people from using our tools and models unless they pay a subscription to access to our (metaphorical) platform?

 What goes around comes around

I strongly believe that the more you give away, the more you will get back. If someone asks me for a concept or a training tool I am happy to share it. First of all I am pleased to be asked. Probably this means that they found it useful. Secondly, they most likely see an opportunity to use my materials to help their work with another group.  

The fact is most trainers and facilitators use concepts and models that have been developed by someone else. Few of us are so creative that we ‘own’ all our materials. If we want to build a more equitable society, the answer to the question posed at the workshop is a no-brainer. Give it away!